Canda is an independent advertising monitoring and analysis service, delivering fast, comprehensive, and high-quality competitive media intelligence.
Canda tracks advertising and brand activity from around Australia and New Zealand from television, digital, print, radio and outdoor media. All content is available to review and analyse online, fused with ratings and spend data.
Founded by a savvy team of industry experts and developed in Australia, with a clear understanding of local customer needs and requirements
Services
Spot Verification
Spot Verification
Spot Verification
Be confident that your campaign is running as expected, ensure compliance and enable yourself to react mid-campaign if it's not delivering the necessary results.
Canda detects all television commercials in real-time using automated content recognition (ACR) technology. Delivering next day comprehensive advertising logs, independently verified, from over 200 MTV, RTV and STV channels around Australia and New Zealand.
Reports are available online or in industry compatible formats. Options include viewing spot lists alongside ratings (TARPs) and spend values.
Creative Portal
Spot Verification
Spot Verification
Use our advertising creative library to browse through thousands of unique creative, grouped by campaign across media types. The advanced search helps you deep dive into messaging, themes, sponsorships and the retail brands featured. Download and export only the ads you need.
Canda monitors advertising creative from TV, Print, Radio, Outdoor and internet. Each advertisement is categorised and intuitively coded with keyword tags that enables subscribers to quickly find the creative they need.
Stay Informed with daily email alerts to breaking campaigns.
Media Portal
Spot Verification
Media Portal
Gain a comprehensive understanding of your competitors’ media strategies and access in-depth category insights across all media types with Media Portal.
Custom-built to align with your organisation’s specific categories, media types and content needs, our platform ensures you stay up to date with market dynamics, empowering you to make data-driven marketing decisions.
Review dashboard summaries of media activity for a strategic overview, or deep-dive into the details. Customised reports include spend estimates, TARP reports and share of voice metrics.
